True to its unusual name, the shoe itself is anything but the "norm." John Marsh was instantly drawn towards the cool contrasting colours of the bright green sole and black upper, as well as the spring-like lugs that are positioned around the sole. This shoe is different and he couldn't wait to give it a run.

First impressions are that the simplicity of the watch is appreciated. The 110 lacks some of the more advanced features of the higher-end models, but is refreshingly easy to use.The latest SiRF IV GPS receiver functions well with signal lock times averaging around 30 seconds. The screen layout is simple making it very legible even while running.

Erox’s brand new Cell Air is even one big step ahead of their normal Cell sphere: It is the world’s first swim suit to feature a surface similar to fish scales and its structure is covered by a razor-thin nano coating which greatly reduces the material surface.

The “Supersystem Ultra Light” micrometric sizing, Coolmax pads and twenty two (22!) large cooling vents ensures absolute fit and comfort. Extremely light, well ventilated and extra comfortable.

KOM have put together a fantastic BTC members offer for the Summer Christmas training period. Also $50 off the new GARMIN Forerunner 310XT with HRM.

Gaerne is nestled in the foothills of the Italian Dolomite mountain range in a corridor that features some of the cycling world’s most-storied companies. Craftsmanship, sculpted fit, and attention-to-detail graces this line and is sure to please the most discerning rider.

Oakley likes releasing special edition versions of its eyewear and this trend is set to continue with the launch of the new Anti-Freeze Radar XL for the current Tour de France. Check out Cyril Dessel looking very euro cool in his anti freeze Oakley.

Adidas Adistar Salvation - “FORMOTION™ and pro-moderator guarantee an ultimately controlled running experience.” The upper of this new shoe from Adidas has a NoSeam fit technology, and seems to give pretty good ventilation.

King of the Mountain Cyclery has stock of the great new range of Suunto Tri watches. They have a special offer for Balmoral Triathlon Club members.

If you are after a new trainer check out this new Jet Black fluid trainer available from King of the Mountain Cyclery. You can drop in to the shop to check it out in person and speak to David, Warren and the team about it in more detail.

Proven on the track, time trailing or triathlon, Full 3k high modulus carbon 60mm x 5 spoke wheels bring superior rigidity & aerodynamics like no other comparable spoke wheel. Combined with the phenomenal X-One hub this is an amazingly quick product.

VEROFIT is a Swiss company that develops sports nutrition products. Their main goal is to offer very complete products at great value. For example, their Isotonic Electrolyte Drink is the only one that meets all FoodStandards Australia and New Zealand guidelines since it specifies its osmorality on the label.

To mark its co operation with the ITU, Suunto introduces its new Triathlon collection of heart rate monitors.

The premier bike from Quintana Roo was not only tested, but developed in the wind tunnel. The result? An aero frame set that has the lowest drag coefficient ever, Cd0.1.

The Zoot ULTRA SpeedZoot usher's in a new era in non-wetsuit racing. Yamamoto SCS Nano swim technology in a non-bouyant raceday swim suit which allows for increased efficiency through the water.

The perfect weapon against the clock! The long shape of the lightweight Speed Demon was developed to provide the most efficient aerodynamics available without sacrificing comfort.

The Ordu is the pinnacle in Aero performance. The capabilities and performance of this machine are unlimited

During and after the workout, Forerunner 310XT blends the best wireless connectivity of all of its predecessors in the Garmin fitness family, syncing wirelessly through ANT+™ technology with Garmin heart rate monitors and foot pods, compatible third-party fitness equipment and power meters, and the user’s PC or Mac for automatic data download.